Richard Kårström

Partner
Business Consultant
Design Lead
Digital Designer (UX & UI)
Freelancer

Haypp Group
Design Lead

June 2023 - June 2024

Design Lead for a comprehensive eCommerce project encompassing UX & UI design, Design Systems, Processes, and Project Management.

Project management in collaboration with stakeholders and managers.

Design of an eCommerce site aimed at the Snus and Vape market, where manufacturers impose strict requirements on SEO and ad placements.

Establishment of a multi-brand flexible design system in Figma, consisting of components and variables, to be applied through REST API to a platform where the client is migrating their 12+ eCommerce sites. This system enables the client to switch between their different brands and apply various SEO and marketing settings as needed.

C0urt 22
Design Director / UI Specialist

December 2022 - June 2023

General enhancement of the visual UI to the next level. Established a design system. Designed workflows for both the hall owner's admin CMS and the user application for players.

Gamification of player workflows and the app in general. Redefined the UI delivery process, provided UX & UI oversight, and solved complex scenarios.

Clas Ohlson
Design Director / UI Specialist

June 2019 - August 2022

As a UX and UI designer, I almost single-handedly designed and developed Clas Ohlson's entire e-commerce platform over 4 years, turning it into a profitable and innovative solution through UX and UI processes. Additionally, I created style guides, design system, design QA processes, recruited and started a UX and UI team, project planned major implementations in an agile environment, took responsibility for a large IoT project, and ensured the brand maintained its high quality across all digital teams.

I was also responsible for implementing Clas Ohlson's new brand across digital channels, which involved extensive communication with branding agencies, accessibility testing, and full responsibility for planning the implementation phases. I acted as the bridge between the legal team and e-commerce, ensuring that the customer received maximum value in user experience and design, regardless of directives or requirements, which is often incredibly challenging to navigate.

Brandskyddsföreningen
UX & UI Lead

January 2019 - May 2019

Appointed as the UX and UI lead for this project and, together with a colleague, developed a user-friendly and responsible interface for firefighters, insurance personnel, and administrative staff.

A key focus was ensuring that a firefighter could easily use the application to gather information and provide status updates while on a mission without neglecting their crucial work. The tool is now implemented in their daily operations, making their workdays easier and our world a little safer.